His research shows that consumers would buy significantly more songs at a lower price point. So many more in that that profits would be significantly higher. I wonder if the big labels are listening?
Wednesday, January 20, 2010
Does the Music Industry Have it Backward?
Raghuram Iyengar, a marketing professor at Wharton, suggests that the music industry would be much better off if they embraced the pay-per-song model and (get this) actually lower the price per song to be closer to 30 to 40 cents each.