I Told Myself So, But I'm Still Not Listening

A few years ago, right before Christmas, I told myself I should buy some Apple (APPL) stock, thinking that surely iPods will be a big holiday gift and their stock will rise at least a little bit. I wish I would have listened.

Tomorrow is the Macworld Expo, where many analysts and Mac-addicts are theorizing that Steve Jobs, in his signature black turtleneck, jeans, and white sneakers, will announce a flurry of enhancements to the Mac and MacBook, Apple TV, and various other products.

Personally, I've been waiting for tomorrow for some time. Not because I'm an Apple junkie (OK, so I might be slowly turning into one), but because I want to buy a MacBook and figured I might as well wait a couple months till they announce the latest upgrades.

Realizing that there may be thousands if not millions of other consumers thinking the same thing, one would expect their stock price to take another slight jump tomorrow. I'm telling myself again I should buy some APPL stock, and I still don't think I'm listening yet. It only fuels my fire to read this from CNN.com:

Over the past three years, shares of AAPL have seen consistent appreciation as a result of the Macworld event. On the day of the event, share price increases 2.8% on average; however, shares rise an average of 9.2% from the closing price the day before Macworld through the week after the event.

Maybe one of these days I'll finally listen to myself. Until then, I want my iPhone.