My flickr pictures

Wednesday, February 25, 2009

Tip of the Day: Advanced Google Search

Have you ever found yourself searching for information on a website, but to no avail, you can't seem to find it?  Perhaps the site has poor navigation, or even worse, a terrible search engine. Don't can let Google do the work for you.

Perform your normal Google search, but add a "site:[website name without the www.]" to your search string.  This instructs Google to search only that site for those keywords.

Here are some examples (these would be typed exactly into google):

Try it's saved me lots of times.

Tuesday, February 10, 2009

Why Twitter Matters

If you're a regular visitor to my blog, you're probably used to seeing my Twitter feed broadcast my latest ramblings.  And I'm willing to bet there are a number of people out there that a) don't know what Twitter is, b) don't understand Twitter, or c) think Twitter is overrated and will be gone in a year.

Well I've just read an article tweeted by @jcuene preaching why Twitter (and Twitter search) may become more important than most people think.  It boils down to this:

Google Search: provides the most relevant content on the Web that match your search terms
Twitter Search: provides the most recent content on Twitter that match your search terms

In other words, Google helps you find information.  Twitter helps you find information that is being discussed right now.

Saturday, February 07, 2009

Monday, February 02, 2009

Social Media 101 - a.k.a. The Barack Way

I was about to write a post highlighting a particularly bad use of social media, when I stopped and (no offense) thought about my audience.  So instead, I thought I'd take a step back and briefly touch on what social media is all about in case there are any lingering questions out there.

Social Media is about you... whether you are a creator, consumer, or contributor, social media needs you.  Facebook, Twitter, MySpace, and YouTube are all exemplary examples.

YouTube would be a worthless site if nobody uploaded a video.  It would be equally worthless if nobody ever watched those videos.  And it wouldn't be as strong of a website if nobody commented on, linked to, or shared its videos either.

Social Media is about taking traditional content & publication models and flipping them on their head.  Instead of a few powerhouse publishers creating content and distributing it out to the masses, Social Media is about the average Joe or Kjersten writing a blog post, Digging an article, Twittering about Super Bowl commercialswriting a product review, get the idea

This can be both extremely exciting and/or incredibly scary, depending on who you are.  Are you a CEO of a company whose products are being bashed by thousands?  Scary.  Are you a marketer who just happened to put together a web video that was forwarded to friends by the thousands?  Amazing.

And thus, the reason why this "new" form of media is so amazing.  It's 99.9% democratic, there are no boundaries, and nobody knows what the heck to do with it.

Thanks for reading and doing your part.  I'm trying to keep up with my end of the deal.