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Friday, May 02, 2008

Marketing where you least expect it. Genius.

I went to a Dunn Brothers coffee shop the other day to take a break and catch up on some email. When I pulled up my available wireless networks, I was greeted by a very effective use of free advertising.

I've got to give them credit. Not only was this mysterious "Asian Takeout" smart enough to realize that their neighbor (the coffee shop) would be full of laptop-carrying java junkies. But they had the forethought to 1) advertise in an extremely unconventional spot, and 2) have the goodwill to offer up free wifi as well. I don't know about you, but I've got the munchies.

3 comments:

Rumana H said...

that IS really clever! karla and i tried to use our network name to advertise our willingness to split internet cost with another apartment, but we haven't had any takers in the last 3 years.

Brad said...

did you order asian takeout?

gomattolson said...

rumana: great idea. did you provide contact info in the name of your network?

brad: nope. guess they need to try harder