I just finished reading The Big Moo, edited by Seth Godin. It consisted of 33 anecdotal stories on how to remarkabalize your organization. I don't know about you, but I couldn't find "remarkabalize" in the Oxford English Dictionary. It makes me think of all the crappy buzzwords (and mis-spoken buzzwords) out there that my friends and I like to poke fun at...like "strategerize".
Yet amazingly enough, people eat this stuff up. According to The Big Moo's website, the book was a Wall Street Journal Top Ten Bestseller in its first week in print. All the proceeds from the book go to charity, so maybe that's why people are buying it. Either that, or Tony Robbins is promoting the book as part of his find-the-inner-winner seminars.
I wouldn't recommend the book, but I did like one chapter, titled "Where do Ideas Come From?" The basic idea was to get out of your comfort zone in order to discover new ideas. Love football? Take a dance class. Like steak? Try eating as a vegetarian for a week. Are you an environmentalist? Read Guns & Ammo. I think you get the point.
Now go out there and strategerize!